Balloon - Image distortion

Original Cover

The next stage was to work on the images, as i couldn't get hold of any high resolution images i was advised to g the other way. Instead of trying to sharpen up the image, i should distort it more and make it look more intended for the image to be low resolution. 

I have tried all sorts of different effects such as blur, pixelate, noise and image size to achieve a distorted effect.

Cover Adaption 1

Cover Adaption 2

Cover Adaption 3

Cover Adaption 4

Cover Adaption 5

Cover Adaption 6

Cover Adaption 7

Cover Adaption 8

Cover Adaption 9

From all of these adaptations i thing number 4 and 9 work the best, the rest are either really difficult to look at, loose the balloon shapes completely or give the wrong approach to the identity.

Balloon - Layout extended

I have applied the format throughout the rest of the publication to make sure that it runs through. It was more difficult to layout this double page as it only has 3 columns instead of the even 4. 

Balloon - Adjustments

One of the major problems with the Balloon publication was the column layout, it was to high in leading and to few words per line and so people had difficulty reading it. Iv increased the point size by one and decreased the leading by 3, also changed it to left justified. It defiantly reads a lot better but there are still few words to a line.

As much as i like the aesthetics of the 3 column grid, it doesn't work for this publication so iv tried a few 1&2 column grids instead to see what is going to be suitable to the design as well as being legible.

Balloon - Adjustments

Feedback from Joe Gilmore and other people n the studios have pointed out that through the publication i have lost some of the identity that i have built up for this project. The reverse out type for the titles that i have used for the promo material and the publication booklet was a big feature of the identity and that i should consider using it through the booklet. Also this would help to make the type more legible as the white type gets lost within the greyscale image.

After applying this throughout the booklet it started to bring it together and made this title in particular stand out on the page.

Joe Gilmore chat

I had a chance to actually talk to talk to Joe today and show him my work after the group crits. He gave me some really positive feedback, which is always nice but he was also able to give me some advise on where i need to take it next.

He pointed out that the publication looses the identity i have built up for the project after the front cover, so bringing some of these elements back into it such as the reversed out type, the heavy contrast image and the making sure the colours are all the same spot.

Crit 2 - OUGD301

Ok so we have had our second crit of the module and it was really helpful, i got some constructive feedback on my projects and i'm now feeling confident where i need to take them.

Feedback:

• In the publication make the type left justified as its easier to read, also decrease the leading as its as wide as the gutter.
• Need bigger columns in the publication, hard to read through the large parts of text. 
• Title on page 6 doesn't stand out at all
• The image on the poster is pixelated, could you exaggerate this, photocopy it, scan it, compress, expand, see what you can do to decrease the quality.
• Try looking at half-tone images, they may work better for low quality images
• The digital made layouts for the astronomy publication are working well, develop these more
• Look more into print finishes for this astronomy brief
• Experiment with UV inks
• Specify what is going in the astronomy pack, this will help you to realise what you are designing for rather than keeping safe
• The newsletter can be a bit fiddly, make sure the stock is suitable
• Take away the red lines in the newsletter, they don't work
• Maybe you should work to a grid, they work for a reason.

After this crit i went away and decided to look over my work again, im getting pretty excited about the new ideas im getting. 

The balloon event promo material could potentially change quite a lot from what it is now, but i want to experiment with the images as suggested and see how that can aid my design.

For the Astronomy project, iv now had a great idea of instead of using UV inks im going to look at glow in the dark inks, as they would be more suitable for the audience. Im going to develop my concept into dealing with light pollution.

The newsletter breif only needs a few aspects changing so i can finish that today and make the articles sit better on the page before the hand it tomorrow.

Balloon - Billboard

I have also designed a billboard ratio design for larger distributions.

Balloon - Poster

This promotional material stretches across a wide range of media, here i have designed a poster that can be up to A0 size for distribution across the UK. It contains the simplest information, and a website for any further information people might want to look up.

Balloon - final publication

This is the final publication for the event, these will be placed around the UK and handed out to be distributed to families (and other visitors) who are looking for a stunning event. The layout of the publication is kept simple and clean using the same identity of images throughout.

Balloon - event tickets finalised

Im really happy with this design, something simple but effective that stays part of the whole identity. The lighter colours worked better as they enabled the customer to focus more on the information rather than the design. 

The tickets perforated perfectly and so im really happy with how they have turned out.

Balloon - event tickets development

I developed one of the ideas and experimented with the layout, colour and different elements to put on. I had already used elements of the logo within the ticket so i wasn't sure weather or not to use the actual logo on the tickets as well. But I think its essential to tie it in with the reset of the promotional material and the event.

Balloon - tickets format ideas

I really want to make the tickets something more than just another throw away ticket, i want it to tie in the rest of the material. Im trying to include the balloon shape of aspects of the event to create the ticket format. I also dont want any waste paper, a budget client wouldnt want tickets that waste half the stock, even if it dose look amazing.

I decided to use this design, it has an unusual shape that links directly back to the event but i am able to fit them together in a way that there is no waste paper. PERFECT

Balloon - publication ideas

Im going to be producing a publication as part of the event promotional material for the 'Bristol International Balloon Fiesta' and these are just a few of the ideas for layout and such that iv come up with. These will be developed further at a later stage but for now im focusing on creating a certain feel using the identity. This should appeal to families and look relaxed and friendly so that's why i have been using grey scale images but with a block simple blue over the top.

Balloon - blue skies

Iv developed the initial ideas to use the black and white image and use a block coloured shape over the top to create emphasis on the balloons. 

I was using the new CS5 photoshop and so was testing out some of its new features such as the 'content fill' its probably not something im going to use in my final work, but i though it created something quite interesting and more abstract.

Balloon - half tone and block blue

Now that i know the approach i am using i need to narrow it down so that i can keep a consistent identity through the promotional material. I have taken on of the photos and experimented with different variations on half tones, opacity and size.

Original image

original image made grey scale and then applying a half tone.

Half image with block blue shapes at 100% opacity.

Half image with block blue shapes at 80% opacity

Half image with block blue shapes at 50% opacity

Half image with block blue shapes at 20% opacity

Half image with expanded block blue shapes at 50% opacity, also a multiply took used to bring out the black

Half image with smaller block blue shapes at 50% opacity, also a multiply took used to bring out the black

A larger half tone effect applied with a 50% bock blue shape placed over one of the balloons.

Half image with expanded block blue shapes at 50% opacity, but with a 'lighter' effect added  to the main balloon.

I have had some great feedback about which of these work best and which really don't work for this. 

The smaller halftone seems to be favoured and i agree, i dont want to give off a 'pop art' feel to this so keeping it more subtle is going to work best. 

Also the 50% opacity of the blue shape is defiantly the one that works the best in terms of highlighting the balloons.