Now that i know the approach i am using i need to narrow it down so that i can keep a consistent identity through the promotional material. I have taken on of the photos and experimented with different variations on half tones, opacity and size.
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| Original image |
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| original image made grey scale and then applying a half tone. |
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| Half image with block blue shapes at 100% opacity. |
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| Half image with block blue shapes at 80% opacity |
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| Half image with block blue shapes at 50% opacity |
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| Half image with block blue shapes at 20% opacity |
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| Half image with expanded block blue shapes at 50% opacity, also a multiply took used to bring out the black |
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| Half image with smaller block blue shapes at 50% opacity, also a multiply took used to bring out the black |
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| A larger half tone effect applied with a 50% bock blue shape placed over one of the balloons. |
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| Half image with expanded block blue shapes at 50% opacity, but with a 'lighter' effect added to the main balloon. |
I have had some great feedback about which of these work best and which really don't work for this.
The smaller halftone seems to be favoured and i agree, i dont want to give off a 'pop art' feel to this so keeping it more subtle is going to work best.
Also the 50% opacity of the blue shape is defiantly the one that works the best in terms of highlighting the balloons.
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