These are the two final designs for the web advert, iv made the idioms the main focus as they link directly to the product. For the cake advert i wanted to show the whole range of the cakes as i think the format of the images workes well in the advert space.
This cheese advert was harder to arrange, this gives impact on the prduct for customers to recognise 'The big cheese' identity and then when in stores can easily recognise it.
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