Another idea that came up was displaying watched on a hand shape, so I have experimented with other jewellery and positions of the hand that could work with displaying the H.Samuel products. The idea of the hand creates a more contemporary, fun and individual identity for H.Samuel, so attracting the attention of a younger audience.
I tried 3 styles of hands to compare and see which would fit best for our re brand designs.
I really like the style of the hand drawn hand, which I took inspiration from Saul Bass and Tanishq Jewellery advertising. But after experimenting with this, I realised that it didnt fit with the look of H.Samuel and so we decided to go with the middle hand.
We laser cut the hand shape out with a stand, with the extended finger length it was able to hold more rings and other jewellery and so was more efficient that the other two designs.
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