New Brief

The Brief
H.Samuel needs to be refreshed to see more products all year round

Concept/Proposition
H.Samuel are as individual as its customers

Background
H.Samuel have been established for over 140 years and are still seen as a traditional jeweller that they are

Target Audience
Split audience, 18-29 and 30+, each with a different approach within the H.Samuel Brand

Tone of voice
Friendly, Approachable, Magical

Considerations
Applying their tag line 'Helps you say it better'.
Consider alternative jewellery competitors e.g. Accessorize, Pandora, Boutiques.
Dose all the stock need to be on display?
How will the existing customers react to the changes to the familiar brand.

Mandatory Requirements
Concept to be applied to at least 3 different medias

Deliverables
3-5 Proposal boards