Over this weekend both me and Luke have been experimenting with the H.Samuel logo and how to 'revive' it. We want to give it a fresh new look but it is importand that the current customers still recognise and trust this brand.
This is the origional logo
These are some of the experiments that i have been doing, these are some of the onces that i think work well.
I have kept to a sans serif typeface, Gill Sans, and tryed manipulating the layout slightly on each one, also looking at the point size, weight, leading and kering of the logos aswell.
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