Final Crit, Turning Point

Todays crit really made me and Luke realise what we had to. We had been to ambitious with what we had wanted to do, and were still struggling to get it all done. After seeing all out work, the group suggested that we take one aspect and produce this to a high quality instead of developing everything with a low quality. So we have decided to focus this last week on the retail bad as this contains most of the design aspects that we have designed, e.g. colour, patterns, tone of voice and print finishes. It was also suggested that we tweak our logo as even though Graham agreed that it said what we wanted it to, there was something not quite right about it. We needed to be more brave with it rather than just making subtle changes.