What is the problem and how can it be solved?

Brief Title - H.Samuel

What is the problem?

• They want more customers
• They are useful but no-one uses our service
• We are seen as old fashioned
• We are loosing customers

We intend to promote H.Samuel to a group of young fashionable 18-30 year old and persuade them to shop there all year round.

In order to this i will produce in store visuals and point of sales, including potential window displays and in store imagery, also printed promotional materials, such as packaging materials and advertisements.

This will be produced using hand rendered resolutions and print finish techniques, also cutting techniques and paper engineering.