The YCN competition briefs

These are 4 of the brands that had briefes in the competion, we were asked to look at a brief that was a good collabrative brief, one as an individual brief and one breif that we were not interested in doing at all.

I chose the H.Samuel brief as a good colabrative brief for these 5 reason;

• It can initialy involve retail graphics which is something that me or Luke have never done before and would be interested in exploring it.
• There is a local shop in Leeds and surrounding areas so can easily visit the shop and gather any research/infomation that we needed
• This didn't jump out as being a popular brief as some of the others did, and so there would be less competition.
• There current design/identiy hasnt been updated for a while and so we want to bring them up to date.
• The brief itself has been left quite open so we have been able to come up with lots of different concepts and ideas.