Latino Film Festival - Ideas

As i only have a week to do this project i need to make some snappy decisions early on so that i can make sure i finish this in time.

I want the identity of this poster to reflect the Latino culture rather than focusing more of the film festival side of this as it can be quite a generic look.

Latino Culture:
Passionate
Warn/Hot
Dance
Fever
Active 
Movement
Alive 
Celebrate


I think this is a good sum up of the feel and approach i want this to project to be, its going to be a distinctive identity that will be applied across other media such as t-shirts, street banners, newspaper adds, bus adds and posters.